Success at Blue Star is not measured by the year but in terms of generations. Profitability and sustainability are the priorities of the business and every decision is made against this standard. Blue Star knows that the success of a diamond manufacturer comes down to two simple criteria: extract the best possible value from each piece of rough diamond you input and sell your polished output at the best possible prices. This simplicity depends of course on a great deal of technical know-how and experience. Each step of the buying, manufacturing and sales distribution process has to be constantly adjusted to prevailing market conditions and evolving best practice.

Blue Star has demonstrated a lasting commitment to the diamond industry, and specifically to the art and science of diamond manufacturing. Because it is what they do, and all that they do, they are at the forefront of this highly competitive industry; proud of their past, confident in the future and an acknowledged benchmark for the very best.

In manufacturing our approach embraces both focussed expertise and flexibility. To achieve consistently the best results you must be dedicated to planning for perfection in each rough process on which you work. You must know all of, and be able to achieve any of, the full range of outcomes that each stone offers. You must see at once the stone in front of you and the markets and consumers that are its destination.

Blue Star's approach to distribution has been based on building a broad portfolio of clients in different sectors and different geographic regions.

We balance long-term direct relationships and market sales to achieve optimum prices across their entire inventory and output range; we are alert to short term profit opportunities but plugged into long term market trends.

In the same way that the group emphasises the unique and enduring value of their product, they also stress the history of the company itself. Each generation that enters the business is imbued with the history and hard work that have made the company what it is today. They know that the respect in which clients and competitors hold them has been hard won and is the work of many people.