Re-inventing ourselves to match changing times, we have broadened our interests to include the development of our own line of jewellery Kalista. Similar innovations and cultivating new advantages have been part of our corporate make-up. Besides this, we are closely involved, alongside the Diamond Trading Company, in the development of two ground-breaking jewellery initiatives Arisia and Trilogy:

Arisia

In 2001, we launched the ‘Arisia’ solitaire programme, India’s first and only branded solitaire jewellery. Maharani Gayatri Devi, the last of the queens of Jaipur, is the label’s brand ambassador. It is designed to bring to mind royalty, aristocracy and exclusivity.

The brand is aimed at the elite market in India, with new emphasis on tier II on the economic scale. The jewellery is crafted with 1+ carat diamonds using only the very highest clarities, colours and cuts. We also work hand in hand with the Diamond Promotion Service (DPS), run by De Beers, and we have taken an active role in building and promoting the Arisia brand.

Trilogy

Kalista

Launched in spring 2005, this is the first major move into jewellery designing and production of the Blue Star Group. Kalista is a high-end high-diamond content jewellery collection for aspiring women of today who are fashion and design conscious and desire to have the best.